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be-pôles

Cannes

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Moscou

be-pôles

Moscou

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Nice

be-pôles

Nice

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Rome

be-pôles

Rome

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New York

be-pôles

New York

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Paris

be-pôles

Paris

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be-pôles

« To create projects, to support others. To keep the passion and the envy to produce. Be-pôles is a small ideas laboratory that, modestly, aims at letting a beautiful trace.» This is how Antoine Ricardou describes his project born in Paris in 2000 with the help of Clémentine Larroumet with one objective the construction of a strong and lasting identity.

be-pôles aims at creating and developing harmonious and innovative graphical approach, within respect of a brand identity. The studio does not follow ephemeral trend, but is always looking for a responsible and durable approach. Thanks to their sobriety and elegance, their typography mastery and their innate sense of harmony, they have had the opportunity to conceive the graphical identity of some of the iconic lifestyle places, Parisians or New Yorkers, such as Merci, Le Silencio or LeNoMad Hostel; but also of some cultural institutions.

Yet always full of innovative ideas, be-pôles also develops its own projects, by taking care of calling things by their real names. That is why you can shop Le Ruban Adhésif, Le Sac en Papier, Le Crayon, Les Portraits de Villes (etc.) that hide behind an appearing simplicity a real sense of humor and creativity !


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  • Weekend is coming ...🌾
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  • Il y a du nouveau chez L'Exception ! À tout de suite ;) .
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  • Mood of the day ☀️ Bonne semaine à tous ! .
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  • La collab Ami x Eastpack est disponible chez L'Exception !! (lien dans la bio)
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  • August in Paris 🌤
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  • 🌸 Une part de bonheur : des bijoux discrets et délicats... rendez-vous sur #Lexception pour les découvrir :) .
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  • C'est le dernier jour des soldes ! 💕 #conceptstore #paris #fashion #design #frenchdesign #frenchbrands #frenchie #sale #holidays #shopping #worldwide #worldwideshipping #landscape #travel #vscocam
  • Et vous, vous faites quoi pour les vacances ? ☀️
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  • Plus que quelques jour pour profiter du meilleur des soldes homme chez L'Exception !⠀
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  • Plus qu'une semaine pour profiter des soldes de L'Exception ! À tout de suite ;) .
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  • Des nouvelles pièces ajoutées en Dernière démarque c'est le moment d'en profiter ! => lien dans la bio⠀
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  • La dernière démarque #Jagvi est sur l'Exception.com ! Ne manquez pas les essentiels de la marque aux meilleurs prix...⠀
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  • Make the sun back...! #moodoftheday .⠀
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  • Jerome Dreyfuss, le créateur fétiche des parisiennes, est chez L'Exception. Venez découvrir son univers et sa maroquinerie, si vous ne le connaissez pas déjà ;) ⠀⠀
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  • It's summer time... ☀️
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  • Retrouvez les jolis motifs d'Heimstone pour cet été... jusqu'à -50% ! À tout de suite... .
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